Play anywhere. Understand everywhere.
Games connect millions of people across borders, cultures and languages. We help developers, publishers and interactive entertainment companies make every part of that experience feel native.
A great game should feel local.
Gaming is one of the world’s most global forms of entertainment. Players can compete, cooperate and build communities with people they’ve never met, sometimes thousands of kilometres away.
But a global audience does not mean a single-language experience.
Menus, dialogue, quests, subtitles, tutorials, character names, notifications, voice interactions and promotional content all shape how players understand and experience a game.
Every menu, mission and message matters.
Players shouldn’t have to think about translation while they’re playing. The interface should simply make sense — naturally, quickly and consistently.
Localization changes how the game feels.
A literal translation can preserve words while losing meaning. Gaming localization requires an understanding of context, player expectations, culture and the technical limitations of the interface.
Text may have strict character limits. Dialogue needs to sound natural. Character names and terminology need consistency. Humour and cultural references may need adaptation.
Different players. One connected world.
From console players at home to competitive gamers, streamers and mobile communities, interactive entertainment crosses borders every day.
Different languages. The same excitement.
Players should be able to enter a game world without feeling that language is standing between them and the experience.
Localization should disappear into the game.
The best localized experience doesn’t constantly remind players that content was translated.
It feels like the game was designed for them from the beginning — from the first menu interaction to the final dialogue line.
From game development to global launch.
Game UI Localization
Menus, HUDs, settings, achievements, notifications, tutorials and player interfaces.
Game Localization
Adapt the complete player experience for target languages and markets.
Linguistic QA
Test localized content in context and identify linguistic, functional and display issues.
Dubbing & Voiceover
Localized character dialogue, narration, trailers and interactive audio experiences.
Subtitling
Subtitles for cinematics, trailers, promotional videos and interactive content.
Terminology & TM
Maintain consistent game terminology across characters, worlds, interfaces and releases.
Your players are already around the world.
Let the language bring them closer to the game. Etranslation helps gaming and interactive entertainment companies create localized experiences that players can understand, enjoy and share.
Talk to Etranslation